G324 A2 Coursework
Research and Planning
· 5 adverts analysed
· 3 radio ads analysed
· 3 sponsorship sequences analysed
· Questionnaire
· Results of questionnaire
· Summary – who is the target audience and what do they want
· Storyboard of two adverts
· Storyboard of sponsorship sequence
· Script of radio ad
· Animatic storyboard
· The main task – e.g music video
· Subsidiary task 1 – e.g CD digipack
· Subsidiary task 2 – e.g. Magazine advert
A2 PRODUCTIONS - EVALUATION
In what ways does your media product use, develop or challenge forms and conventions of real media products?
· How does your main production use or challenge the conventions of real media texts?
Think about: form, narrative, genre, representation, style, delivery, introduction, title, title text, content, images, mise-en-scene (costume, lighting, actors, make-up, props, mise-en-scene, etc.
· How does your first subsidiary task use or challenge conventions of real existing media texts?
Think about: style, content, layout, size, colour design, language, genre, representation, use of images, mise-en-scene, font, text, etc.
· How does your secondary subsidiary task use or challenge conventions of real existing media texts?
Think about: style, content, layout, size, colour design, language, genre, representation, use of images, mise-en-scene, font, text, etc
· MULTIMEDIA: Film a directors commentary analysing your film
· MULTIMEDIA: Film a Quicktime screen recording discussing your print production
How effective is the combination of your main product and ancillary texts?
· How do the texts combine?
· What similarities do they have?
· What differences are there?
· What are the shared elements, i.e. images, font, titles, target audience, genre, language, etc.
· How does one text help understand the others?
· How do they all communicate similar themes and messages?
· MULTIMEDIA: Create a diagram (see Chesca’s blog) pointing out similarities
What have you learned from your audience feedback?
· Who are your target audience? How have you attempted to target them?
· Include a questionnaire asking what people think of your project?
· What is the strongest element on the project?
· What is the weakest?
· What would people change about your project?
· Where would people imagine your productions would be viewed / read / bought?
· MULTIMEDIA: Include a filmed interview / focus group of people commenting on your project
· MULTIMEDIA: include screenshots of comments people have left on Facebook / Youtube about your project
· MUTIMEDIA: Include graphs of the responses to your questionnaires
How did you use new media technologies in the construction and research, planning and evaluation stages?
· Discuss the hardware you used, how you used it, why, and what you learned: cameras, video cameras, etc.
· Discuss the software you used, exactly how you used it, why and what you learned e.g. Final Cut, Photoshop, InDesign, iWeb
· Discuss another programmes, e.g. youtube, facebook, slideshare, etc and how they have been used
· Discuss Blogger and how it has helped, or hindered your work
· MULTIMEDIA: Record a directors commentary discussing the technology
· MULTIMEDIA: Record a screen recording of your print productions discussing the technologies used
